2324Xclusive Media: Meet Tara Fela-Durotoye│Founder of House of Tara International [Biography]


Tara Fela-Durotoye is a Nigerian makeup artist, lawyer and entrepreneur. She is the founder and CEO of House of Tara International and also the creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range.

Tara Fela-Durotoye was born on the 6th of March 1977 at St. Nicholas Hospital, Lagos to the polygamous family of John Ejegi Sagay and Felicia Omaghomi. At the time of her birth, her father was the commissioner at the Federal Civil Service, Nigeria. However her parents separated when she was only 8 months, thankfully she had step mothers who stepped in to fill the gap her mother’s absence had created. She was raised by her step mother- Modupe Agnes Sagay.

She had her primary school education at Command Children School, Victoria Island and went on to Nigeria Navy Secondary School, Ojo for her secondary school education. For her university education she went to Lagos State University and graduated with a degree in Law.

Tara Fela-Durotoye is married to Fela Durotoye who us a business strategist, corporate activator and CEO of Visible Impact. Together they have three sons- Mobolurin, Demilade and Morolaoluwa.

Although Tara had already started working on make-up she only fully established her company- House of Tara International after graduating from the university.

Today the company has grown to become one of the most trusted and also expensive make-up brands in Nigeria with three major lines- the Make-up Studio, the Makeup School and the Tara product line which consists of beauty products and professional make-up kits.

Tara is indeed one who is not afraid to try new waters. This innovative and daring part of her person has pushed her to have pioneered almost every traditional act in the make-up industry today. She launched the first bridal directory in Nigeria in 1999. She facilitated the first series of bridal seminars in 2000 which had in attendance Nigeria’s recognized professionals in the bridal industry. She started the first make-up school in Nigeria in 2004. She also organized the Makeup in Nigeria Conference which was the first ever congregation of makeup professionals in Nigeria.

She also launched the Tara product line in 2004. The company today has stretched out to other West African countries like Benin, Ghana and Senegal.

Tara has risen to even global recognition. She was nominated as a Young Global Leader by the World Economic Forum and was also named one of Forbes ’20 Young Power African Women’ in 2013. She has been featured on several international platforms like New York Forum Africa (NYFA), France 24, Africa 24 by Reuters, Bloomberg and on CNN.

Contact House Of Tara Cosmetics:-

Head Office: 13a Road 12, Onikepo Akande Street, off Admiralty Way, Lekki Phase 1, 08022922922, 08024787772

Surulere: Shop B14, Shoprite Mall, Adeniran Ogunsanya, 08024787709

Ikeja: 22a Omotayo Ojo Street, off Allen Avenue, 08024787743

Benin: Ede Shopping Plaza, 27 Airport Road, Opposite Observer, 08024787721

PH: 95 Tombia Extension, GRA Phase 3, Port-Harcourt, 08024787720

Abuja: New Banex Vom Plaza (FCH 25 – 26) Alexander Street, off Adetokunbo Ademola , Besife FRSC Building, Wuse 2, 08024787744

Kano: Baba Plaza, Dlat 2, 8 Audu Bako Way, 08024787747

Kaduna: L 82/83 Mangal Plaza, Leventis Roundabout, Kaduna, 08024787748

Ilorin: 148 Ibrahim Taiwo Road, opposite Total Filling Station by Ostrich Breakway, 08024787777
Ibadan:The Palms Shopping Mall,Ring Road, Ibadan 08099907559

Uyo: 264 Oron Road, By Fourlane Junction, Uyo, Akwa Ibom 08099906898.

Enugu: Bethel Plaza. Opposite Diamond Bank PLC, Garden Avenue, Enugu 08095473737

Asaba: No 13 Onwuegbuzie Street, Off Nnebisi Road by UBA, Asaba 08095473722

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